At IndianOil, we cater to diverse requirements of our customers. We strive to resolve their concerns/grievances and engage with them through in-person interactions, via mobile app, chatbot and feedback mechanism. These initiatives enable us to elevate customer experience.
Our digital platform ePIC maintains a constant connect with customers through IndianOil ONE mobile app and our customer portal which provides access to the entire energy product basket of IndianOil. This platform also helps us host various customer relationship management (CRM) facilities such as Grievance Redressal Campaign, Loyalty management, Sales Force Automation, and Lead Opportunities Key Accounts management (LOKAM).
Additionally, we have launched the secondary dealer management system (SDMS), which is a secure, scalable and robust platform, providing omni-channel capabilities, Next-Gen integrated CRM, predictive capabilities for improved business forecasting and decision-making. It is capable to deliver high-quality responses to customers across multiple channels, reduce resolution time and provide more accurate information, service customers about their account and history and enable knowledge transfer to take customer service to the next level.
Moreover, our engagement methods such as ‘Customer Opinions’ showcase the testimonials and photos at IndianOil retail outlets, capturing customer Quality and Quantity (Q&Q). Q&Q helps us strengthen our customer experience. Our relationships with customers enable us to improve our operations and service delivery that helps in overall business growth.
Customers’ complaints resolved at retail outlets during the year
‘Pure Aur Poora Dono Hee’ campaign Through this campaign IndianOil reinforces customers’ confidence, which helps build its brand reputation. We leverage various social media platforms such as Facebook, YouTube, LinkedIn, direct SMS to widen our reach and recall.
WhatsApp Chatbot Smart Indane Assistant (SIA) has been facilitated for customers, enabling them to book refill, track order and make payment at ease.
Our suppliers and business partners are an integral part of our business. They play a key role in providing services to our customers. For a sustainable and long-term relationship with our suppliers, we have evolved a culture that is transparent, professional and outcome-oriented.
We align our operations and vision with the Government of India’s ‘Aatmanirbhar Bharat,’ mission. We buy from local merchants and suppliers to help empower our country’s economy, and create livelihood opportunities. We believe in engaging regularly with our business partners to understand their perspectives and improve our performance. We maintain close coordination with our supplier and business partners across the value chain to ensure uninterrupted supplies to customers.
We also launched Traders’ and Schedulers’ Workbench (TSW), SAP module having provision of mapping contractual terms and obligation of gas sale, purchase and transmission. This module helps us in end-to-end tracing of gas molecule as well as in inventory management. Our E-site also helps us strengthen the organisation by providing the omni-channel customer connect, common interface, robust grievance management system and centralised data repository.
Touch points of Marketing
We are proactive in understanding and resolving the concerns of investors. We also empower our investors through effective financial resource management and proper capital allocation. The trust of our investors plays a critical role in sharpening our abilities to deliver good results.
We remain in constant touch with our investors to understand their aspirations and concerns through earnings call, press releases, meetings and conferences. Additionally, we have investor grievance mechanism to address the issues raised by our investors. Our ability to successfully engage with the investing community and our strong and transparent governance framework make our long-term relationship with our investors fruitful.
Shareholders as on March 31, 2022
Dividend pay-out ratio
Grievances lodged and resolved
Dividend for 2021-22
Market capitalisation as on March 31, 2022
At IndianOil we regularly interact with multiple government bodies within our area of operation to maintain an open relationship with them. Working closely, whenever needed, we proactively participate in discussions with the government and associated regulatory bodies to bring forward issues that need discussion. We partner with them to strengthen the country’s energy security, develop and propagate clean energy. Through our operations, we contribute and promote various government initiatives, such as ‘Aatmanirbhar Bharat’, ‘Swachh Bharat Abhiyan’ and the Pradhan Mantri Ujjwala Yojana (PMUY). Aligned to the government’s ambitious target of building clean energy, we are regularly introducing products and improvising processes that contribute to the government’s goals.
Contribution to exchequer in 2021-22
Central exchequer
States exchequer
We, at IndianOil, not only believe in boosting the nation economically but also understand our responsibility towards developing the community socially. Our CSR initiatives are aimed at addressing the requirements and uplifting the communities as a whole. Through our collaboration with various government organisation and NGOs, we try to reach the length and breadth of the country.
Intervention areas
Health and nutrition
Women empowerment
Environment sustainability
Animal welfare
Rural development
Skill development
Art and culture
Education
Rashtriya Khel Protsahan Puraskar for the year 2021 was conferred to Indian Oil Corporation Ltd. for encouraging sports through Corporate Social Responsibility