Top Honours
New Delhi   30-Jul-2015


IndianOil’s Project Chetna is recognised as a path-breaking initiative by the Association for Talent Development.

The sustainable, cost-effective training movement called Project Chetna (‘awakening’ in Hindi) conceptualised by IndianOil for its retail outlet customer attendants has received the international recognition from the Association for Talent Development (ATD). The award given at Orlando USA was received by Sandeep Sharma, deputee general manager, IndianOil Institute of Petroleum Management and Shailesh Tiwari, chief human resource development manager, IndianOil.

IndianOil conceptualised and implemented Project Chetna with the goal to train about 3,00,000 customer attendants deployed in the company’s 24,000 retail outlets across the country. A structured training module was developed covering basic product knowledge, process training, automation, safety, communication and life skills. The training was imparted through retail field executives. The objective of this training project is to develop the positive outlook of customer attendants towards their job and courteous behaviour towards customers. By the end of financial year 14-15, the corporation had trained close to 400 field officers who in turn have imparted Project Chetna training to more than one lakh customer attendants pan India.

In its citation, ATD recognised IndianOil’s Project Chetna practice as an excellent initiative with the potential to have far reaching impact on services at retail outlet as well as to groom field officer to be more knowledgeable, sensitive and good mentors.

IndianOil has also developed ‘Total Dealership Management’ programme which is conducted in association with Department of Management Studies, IIT, Delhi and SJ Mehta School of Management, IIT, Bombay. The training programme covers topics on self development, communication and team building, understanding customer orientation, employee management and best business.