“We are responsible marketers of Lubes. Even though we are sellers, we propagate conservation and optimal utilization of Servo products” Mr. K.L.Murty, ED, Lubes, HO at the SERVO Cement Meet at Chennai
New Delhi 13-Oct-2017
ED, Lubes inaugural address
“With the Hon’ble PM’s Vision of providing a house for every citizen and a road for every village, the Indian Cement Industry is bound to double its productions within the next decade. We at IndianOil are geared to face the surge in demand, with technical expertise and superior SERVO products. I would like to assure that Lubes vertical is always dedicated to ease the pain points of our customers. Today’s meet serves a two way synergistic purpose: to sensitize all of you regarding our latest developments in the field and to get a first-hand knowledge of the need-gaps in the supply chain” said Mr. KL Murthy while inaugurating the grand and impressive SERVO Cement Meet at Chennai today.
He further added that “We are upgrading our services and product range to suit every said and unsaid need of our customers. Out Total Lubrication Management System is aimed at optimizing the use of Servo Oils and to teach our customers on how to responsibly dispose used/waste oils. Our Online condition monitoring system which is on the anvil, would enable us to conduct Oil tests on the spot and generate analysis on the quality of the product, which would ease operations to a large extent for our customers”.
‘Data isn't information, any more than fifty tons of cement is a skyscraper!!’ can be famously attributed to the current challenges faced by the Cement Industry in India. That the success of any engineering marvel rests on a chemical foundation was amply demonstrated in the one day SERVO Cement Meet organized at Chennai, which brought together Eastern Region and Southern Region Cement Customers from eight states.
Organised with an aim to create goodwill and ‘cement’ a better rapport with the Cement customers of Servo products, the one day meet bespoke Innovation and Technology in every aspect. The entry to the venue was with a Self-Check In kiosk, which generated a QR code based ID card. The reception area gratified the knowledge need of the Industrial customers on the wide range of SERVO products with attractive digital inputs on the different types of lubricants.
The décor and ambience of the stage had a “Cement” look and feel!! Participants could pose questions to the panelists through the Servo Cement Meet app!! A 40ft by 10 ft LED backdrop screen imposingly beamed relevant product images and visuals with clarity and brilliance.
Says Mr G.Anandanarayanan, Senior Vice President, (SCM), The India Cements Limited “I am very happy to participate in this meet today. Cement Industry is a very interdependent industry and customer meets like this help us to understand the strides being made by allied industries and present the issues faced by us. I propose to highlight the need for achieving Cost Optimization in usage of lubricants in my plants, as Fuel and Power are the biggest expenses for us”
Mr. Sujith Verghese George, Regioanl Sales Manager, FL SMidth, manufacturers of MAAG Gears says that “We are in the business of developing high torque gears. Customer meets like this help us to profile our products and understand the needs of the OEM’s and Lubricant manufacturers. I am very thankful to IndianOil for arranging this meet”
Mr. Sanjay Das, Head Mechanical, ACC Damodar Cements mentions that “In this industry superiority of Lubes products can help us in optimizing our cost of operations. We normally work closely with IndianOil to achieve least cost in our operations through efficient use of choice lubricants. I am happy to be here in Chennai for this meet”
Welcoming the gathering Mr. TG Nagarajan, CGM, (ILS), TNSO said that “This is a pioneering customer meet by our Head Office team, organized by Chennai Lubes group. We look forward to fruitful interactions across various segments. We are very happy to have industry leaders as panelists to throw light on the industry challenges. I request everyone present here to make the best use of today’s sessions”
Once an IOCian always IOCian is not just a phrase. It was visible with the presence of Mr. SK Gupta, Retired IndianOil veteran, now Advisor to Dalmia Cements(Bharat) and Mr. R.Suresh, Retd, ED(LT) who chaired the first panel discussion with clarity and precision. The first panel discussion witnessed several thought provoking questions being asked: from “Why are OEM’s not recommending use of Synthetic Oils only?” to “What is the software interphase in gearbox operations?” to “If you rob the right to repair, a customer is almost always dependent on OEM’s for any further enhancements. Why are OEM’s not providing complete solutions to a customer in this industry?”
To a query on “Why Cement industry in India is in the state that it is now. Why is it not looking at exports or imports in a big way. How come small countries like Bangladesh and Pakistan are engaged on larger scale in Imports and Exports of this product than India?” an enthusiastic cement industry professional highlighted “Cement Industry economics does not warrant movement beyond 200 to 300 kms. The high costs involved in transportation, logistics and handling deter high scale movements. Imports and exports are largely port driven. If that needs to be the case, many cement industries need to be located near the ports and not based inland, which would again increase inland movement costs”
During the inauguration Mr. KL Murthy, ED(Lubes), Head Office, Mr. SK Gupta Advisor, Dalmia Cements(Bharat), Mr. Amitabh Akhauri, CGM(Lubes), HO, Mr. Sanjeev Kundu, CGM(TS), HO, Mr. TG Nagarajan, CGM(ILS), TNSO lit the lamp.
Cement Industry is one of the largest industries in the world and occupies a predominant place as one of the basic industries for development and employment generation. India entered into the Cement Era in 1914, when the Indian Cement Company Ltd. started manufacturing Cement in Porbundar in Gujarat. However, even before that a small cement factory was established in Madras (now Chennai) in 1904 by a company named South India Industrial Ltd.!!
Hence it is no wonder that when a strategic meet of this nature had to organized, Chennai was chosen as the location to host East and South Cement Customer’s Meet by Head Office!!
