News Release Details

IndianOil launches benefits & services for Maruti Suzuki Rewards members
New Delhi   28-Mar-2023

Indian Oil Corporation Limited has partnered with Maruti Suzuki India Limited to offer its Maruti Suzuki Rewards members additional benefits and convenience through the Maruti Suzuki Rewards program. The updated Maruti Suzuki Rewards App now includes a dedicated section for IndianOil customers, where they can view their IndianOil XtraRewards points and access features such as locating and navigating to their preferred IndianOil fuel station, accessing washrooms and convenience stores, and filling air. The programme incentivizes customer refueling behavior by offering 100 XtraRewards points as Customer Onboarding Bonus, along with 2 XtraRewards points per INR 100 spent on every fuel transaction at an IndianOil fuel station.

The Corporation will also award 350 XtraRewards points as part of milestone-based additional benefits to the members who spend INR 25,000 in a quarter.

Speaking on taking the collaboration forward, Mr. Saumitra Srivastava, Executive Director (Retail Transformation), IndianOil, said, “This association with Maruti Suzuki is another major step in the direction of leveraging loyalty programs of both the partners to provide seamless and enhanced experiences to customers. We believe that this partnership will help IndianOil with deeper insights about consumer behavior of car drivers and thus enable us to provide superior experience, as we strive to consistently enrich our engagement in this segment.”

Mr. Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki India Limited, said, “At Maruti Suzuki, we provide our customers with not just the best and reliable products but also a wide range of services and exciting benefits. Maruti Suzuki Rewards is a fully digital loyalty program, offering a bouquet of delightful services to customers by providing a premium, reliable and benefit-driven post-purchase experience. We are confident that the additional features and benefits in this programme will help us build a stronger connection with customers and enhance their experiences further.”

Through this collaboration, IndianOil and Maruti Suzuki India Limited aim to provide superior customer experiences and build stronger connections with Maruti Suzuki Rewards member by offering delightful services and benefits.

About Indian Oil Corporation Limited

IndianOil is a diversified, integrated energy major with presence in almost all the streams of oil, gas, petrochemicals, and alternative energy sources. With a net profit of Rs. 24,184 crores for the fiscal 2021-22, IndianOil is one the largest and most trusted corporates in the country, touching the lives of over a billion Indians. With 31,000 workforce, extensive refining, distribution & marketing infrastructure, and advanced R&D facilities, IndianOil has provided energy access to millions of people across the length and breadth of the country through its ever-expanding network of customer touchpoints, currently numbering over 58,000 p Visit www.iocl.com to know more.

About the Rewards Program

Maruti Suzuki Rewards program is a first-of-its-kind fully digital loyalty program, offering a bouquet of delightful services to customers by providing a premium, reliable and benefit-driven post-purchase experience. With a customer base of more than 8 million, Maruti Suzuki Rewards comes with a range of benefits on the purchase of additional Maruti Suzuki - Cars, Insurance, Genuine Accessories, service etc. The program is one-of-a-kind loyalty program rewarding exclusive badges, a gamification feature which makes customers’ interaction with Maruti Suzuki even more rewarding and gives them a chance to unlock access to exclusive events and offers. The cardless loyalty program provides a 100% digital experience to customers and is fully integrated in the form of the Maruti Suzuki Rewards mobile app (available for both iOS and Android users) and the Maruti Suzuki Rewards exclusive webpage. Both the app and webpage serve as a unified platform to engage and enroll customers for the Maruti Suzuki Rewards program.

Dr. Sandeep Sharma
Executive Director (CC & Branding)
Indian Oil Corporation Limited