News Release Details

IndianOil signs MoU with M/s Creative to market fire retardant kitchen aprons
New Delhi   09-Jul-2007

IndianOil has signed a Memorandum of Understanding with M/s Creative, for marketing India’s first fire retardant kitchen aprons through its countrywide network of Indane LPG Distributors. The MoU was signed recently by Mr. Mrinal Roy, Executive Director (LPG), IndianOil, and Ms. Priyanka Ganguly, Managing Partner, Creative, in the presence of senior officials from IndianOil and Creative.

“For us, the Kitchen is a workplace where safety is of paramount importance. Our customers, both fulltime homemakers and those who have perfected the art of balancing their careers and households should clearly have the comfort of a safe and accident free environment. The specialized fire retardant apron being marketed by IndianOil, is a result of new generation fabric technology, that also ensures it remains stain free and weather proof, all with a natural fabric feel to it,” said Mr. Mrinal Roy.

M/s Creative is the first company in India to manufacture and market Fire retardant kitchen aprons made from fire retardant fabric - “Pyroguard”. The Pyroguard fabric is manufactured in India only by M/s Jayashree Textiles, a unit of the Aditya Birla Nuvo Group. The fabric is made from Modacrylic fibres. The inherent flame retardant quality of the fabric conforms to the standards of ASTM-F-1506, NFPA-1975, BSEN-15025 and IS-11871 in respect of flammability test.

The introduction of the fire retardant apron is a part of IndianOil’s efforts to enhance non-fuel sales through its vast reseller network of Indane Distributors and Petrol Station dealers. During 2006-07 alone, the revenues from non-fuel sales through Indane LPG distributors touched a record Rs. 18170 lakh. The products being marketed by Indane Distributors include Suraksha hoses, Green Label Stoves, Portable Fire Extinguishers, Water purifiers; Geysers/Water heaters and LPG powered Gensets. Besides these, the state of the art infrastructure in Indane Bottling Plants was also leveraged to generate revenues by providing degassing and purging facilities for LPG tank trucks. Some Indane Bottling Plants have even managed to convert their green belts into plantations that yield a profitable crop of fruits and vegetables.