News Release Details
Aditya KSK, Nagaur – Reaching out to the rural hearts
New Delhi 17-Aug-2007
Aditya KSK is a model Kisan Seva Kendra because of a combination of factors – the Dealer’s dedication and commitment, unique design and site configuration, the strategic placement of the outlet, customization of the various facilties to suit local needs and a warm and friendly outlook towards the local rural customers” says Mr. Rakesh Sehgal, DGM(RS), Rajasthan State Office. First a little about the village of Badu which is perhaps one of the oldest in the Nagaur district of Rajasthan. Founded by Thakur Ram Singh in 1729, the population of Badu is today about 12,000 and is today the biggest village in Tehsil Parbatsar, about 160 km from the district headquarters of Nagaur. The major towns situated near Badu are Parbatsar (35 Km.) Bagot (13 Km.), Harsore (35 Km.) and Makrana (28 Km.), which is world famous for Marble mines. Badu is having all the public facilities such as Primary Health Centre, Higher Secondary school, SBBJ Bank, Post office, BSNL office, Electricity Dept. office. The residents and farmers of the area strongly felt the need of a petrol pump. Badu is an agriculture area and mainly depends on rainy season. With the underground water level in area at approx. 270 feet, the main crops of the area are Wheat, Bajra, Chanaa, Mustard, and Moong etc. IndianOil’s Kisan Seva Kendra - Aditya Kisan Seva Kendra is not only a model KSK but also a standing symbol of excellence in the truly rural marketing sense. The KSK is situated on the village road connecting major Towns such as Degana, Makrana and Parbatsar and was commissioned during November 2005. After its phenomenal success it was upgraded as a MODEL KSK during July 2006. Mrs. Taruna Kumari, the Dealer behind the success of this model KSK is an Arts Graduate with a very high degree of business acumen. Not only does she manage the outlet with a judicious mixture of care and professionalism she even puts in long hours on the job, spending over 10 hours a day looking into every aspect of the KSK’s operations. Presently, Aditya KSK has one 10 KL tank for Petrol, one 20 kl tank for High Speed Diesel. The pump also has two DUs (One on MS & One on HSD) all controlled through a neat and efficient Sales Office building. The signages like hoardings are maintained well to reflect a well informed shopping ambience. Considering that the rural parts of the country often face power outages, the Aditya KSK has a DG set installed safely in a specially built DG Room. The driveway is maintained well to enable the most sturdy of the tractors to use comfortably. Perhaps a key feature of the Aditya KSK is the vast difference it has made to the lives of the farmers in the area. Ms.Taruna Kumar has taken great efforts to promote the sales of seeds and fertilizers to farmers who had to otherwise take the long trek to the city centers for such needs. Aditya KSK is an authorized agent of M/s. Chambal Fertilizers Ltd., M/s. Uttam Urea, M/s. National Seeds Corporation, M/s. Gujarat Seeds and M/s. Rajasthan Seed Corporation. The outlet has emerged as a mini industrial, economic and social hub for residents of all the surrounding villages. An evening school run of Ms. Taruna Kumari has become a major hit with the people and the villagers all around are not only grateful for this gesture where their children get low cost, high standards education but also deeply indebted to the outlet for providing much needed potable water to drink in rain starved rural Rajasthan. Currently, the average sale of the KSK is about 10 KL MS and 60 KL HSD per month and during the agricultural season, our KSK has even sold approx 15000 kg (300 Bags) of Fertilizers i.e. Urea & DAP as well as seeds to the tune of 10 quintals. This trend is continuing and every month we continue to find the figures moving up constantly. Our KSK at Badu is not just a model KSK but also a role model for other KSKs aspiring to tap the burgeoning rural market.
New Delhi 17-Aug-2007
Aditya KSK is a model Kisan Seva Kendra because of a combination of factors – the Dealer’s dedication and commitment, unique design and site configuration, the strategic placement of the outlet, customization of the various facilties to suit local needs and a warm and friendly outlook towards the local rural customers” says Mr. Rakesh Sehgal, DGM(RS), Rajasthan State Office. First a little about the village of Badu which is perhaps one of the oldest in the Nagaur district of Rajasthan. Founded by Thakur Ram Singh in 1729, the population of Badu is today about 12,000 and is today the biggest village in Tehsil Parbatsar, about 160 km from the district headquarters of Nagaur. The major towns situated near Badu are Parbatsar (35 Km.) Bagot (13 Km.), Harsore (35 Km.) and Makrana (28 Km.), which is world famous for Marble mines. Badu is having all the public facilities such as Primary Health Centre, Higher Secondary school, SBBJ Bank, Post office, BSNL office, Electricity Dept. office. The residents and farmers of the area strongly felt the need of a petrol pump. Badu is an agriculture area and mainly depends on rainy season. With the underground water level in area at approx. 270 feet, the main crops of the area are Wheat, Bajra, Chanaa, Mustard, and Moong etc. IndianOil’s Kisan Seva Kendra - Aditya Kisan Seva Kendra is not only a model KSK but also a standing symbol of excellence in the truly rural marketing sense. The KSK is situated on the village road connecting major Towns such as Degana, Makrana and Parbatsar and was commissioned during November 2005. After its phenomenal success it was upgraded as a MODEL KSK during July 2006. Mrs. Taruna Kumari, the Dealer behind the success of this model KSK is an Arts Graduate with a very high degree of business acumen. Not only does she manage the outlet with a judicious mixture of care and professionalism she even puts in long hours on the job, spending over 10 hours a day looking into every aspect of the KSK’s operations. Presently, Aditya KSK has one 10 KL tank for Petrol, one 20 kl tank for High Speed Diesel. The pump also has two DUs (One on MS & One on HSD) all controlled through a neat and efficient Sales Office building. The signages like hoardings are maintained well to reflect a well informed shopping ambience. Considering that the rural parts of the country often face power outages, the Aditya KSK has a DG set installed safely in a specially built DG Room. The driveway is maintained well to enable the most sturdy of the tractors to use comfortably. Perhaps a key feature of the Aditya KSK is the vast difference it has made to the lives of the farmers in the area. Ms.Taruna Kumar has taken great efforts to promote the sales of seeds and fertilizers to farmers who had to otherwise take the long trek to the city centers for such needs. Aditya KSK is an authorized agent of M/s. Chambal Fertilizers Ltd., M/s. Uttam Urea, M/s. National Seeds Corporation, M/s. Gujarat Seeds and M/s. Rajasthan Seed Corporation. The outlet has emerged as a mini industrial, economic and social hub for residents of all the surrounding villages. An evening school run of Ms. Taruna Kumari has become a major hit with the people and the villagers all around are not only grateful for this gesture where their children get low cost, high standards education but also deeply indebted to the outlet for providing much needed potable water to drink in rain starved rural Rajasthan. Currently, the average sale of the KSK is about 10 KL MS and 60 KL HSD per month and during the agricultural season, our KSK has even sold approx 15000 kg (300 Bags) of Fertilizers i.e. Urea & DAP as well as seeds to the tune of 10 quintals. This trend is continuing and every month we continue to find the figures moving up constantly. Our KSK at Badu is not just a model KSK but also a role model for other KSKs aspiring to tap the burgeoning rural market.