News Release Details

IndianOil No.1 Petroleum Brand in WPP ranking
New Delhi   10-Sep-2015

IndianOil retained its position as the Most Valuable Indian Petroleum Brand in the recently unveiled WPP’s BrandZ Top 50 Most Valuable Indian Brands 2015. Among the eight PSU brands in the top 50, IndianOil ranks second next to State Bank of India. While IndianOil’s overall ranking in the top 50 is 16, Hindustan Petroleum and Bharat Petroleum are ranked at 45 and 49 respectively. WPP is the world's largest communications services group, owning creative/media/market research agencies across 111 countries. BrandZ methodology of MillwardBrown market research of WPP, measures brand equity with three primary metrics that assess how consumers view brands as Different and unique, Meaningful in terms of meeting needs and Salient in terms of being on top of mind. BrandZ database is the world’s largest consumer-focused source of brand equity knowledge and insight covering 100,000 brands across 50 countries.